The vision of The Faneuil Group's Business Intelligence Group is to be recognized by clients as a world leader in customer acquisition, retention, and service through the use of business and marketing intelligence services. We find out what our clients need to know by using the most current and sound modeling and survey methodologies, presenting the information in a format that captures the imagination of our clients.

Faneuil's Business Intelligence Group is organized around the three following integrated teams and supported by experts in database marketing.

1. Analytical Services Team
The Analytical Services team has added value to our clients' programs with a number of modeling, segmentation, and targeting projects. This team has successfully helped clients target lists and segment customers prior to launching their direct marketing campaigns. For both the residential and the business markets, our analysts have developed models to target lead generation, new sales, cross sales, and customer retention. Our analysts develop robust models quickly with a variety of statistical procedures and once a campaign is using the data, Faneuil's practice is to monitor the actual campaign results and test these results against the model's predictions.

The sophistication and power of the methods Faneuil uses depends on the quality and source of the data. Faneuil works with and maintains data sources as simple as lists that include only the name, address, and telephone number, to complex data that is stored in powerful data warehouses. Wherever possible, Faneuil's analysts enhance basic data to improve its accuracy and quality. For example, we have used powerful probabilistic matching software to update client lists against national business and consumer databases.

Analyzing the data depends on the marketing objective and the business intelligence required. In general, for modeling, scoring, and segmentation assignments, Faneuil uses techniques such as:

Predictive Modeling, Scoring & List Targeting	Consumer Segmentation
Discriminant Analysis Regression Analysis Loglinear Models Survival Models Neural Networks	Tree-Regression Models     (CHAID) Principle Component Analysis Cluster Analysis Rough Sets

2. Market Intelligence (Surveys) Team
The Market Intelligence team executes a range of surveys for clients in the automotive, consumer product, credit card, manufacturing, service, telecommunications, and utilities sectors. Faneuil's Market Intelligence group includes a team of survey professionals who design, execute, and analyze surveys for Faneuil's customer contact center clients.

Faneuil designs and manages ongoing customer satisfaction polls to measure performance of each competitor in the market against the key factors which consumers perceive as important.

Survey Operations and Methods
The Business Intelligence Group has many years of experience conducting survey projects in a customer contact environment using state-of-the-art telephony technology in the areas of:

3. Corporate Reporting Team
The Corporate Reporting Team provides select clients with an insightful summary of the results of campaigns in the form of an On Track^sm report. These reports compliment the detailed calling activity reports or results Faneuil normally provides to its clients. It is a report that Faneuil's clients have come to rely upon when making strategic business decisions. Clients can have access to the reports through subscriptions to a paper-based report or secured Web-based access.

An On Track^sm report can be used to report survey results, inbound, or outbound campaign activity. It consists of three basic parts: 1) Charts and graphs to plot the results or show the performance on the key measures of the campaign; 2) Qualitative content which is a written overview that explains the results throughout the report and; 3) Sidebars using newsworthy stories, customer quotes, analytical insight, database information, etc. to enhance the overall reporting of the campaign.